EV market strategies | Shift2Electric

WELCOME TO THE EV DECADE!

What Is Your Role?

Shift2Electric is an EV business consulting and training company in Minnesota.
Since 2010 we have built impactful business strategies and solutions for:

Utility company EV programs
Apartment building and condominium charging
Workplace charging
DC fast charging
Regional charging infrastructure strategies
Auto dealer outreach and education
Corporate Lunch&Learn presentations
EV displays at events
Ride&Drives
General education and training

ABOUT S2E

EV Education

EVSalesPro

Students

Utility Companies

This shift will open up the transportation energy market for utility companies. Over the years, we have worked with utility companies on their strategic planning, rate and program development, auto dealer outreach and many other EV-related projects. This has helped utility companies take on their new role with confidence, advance transportation electrification and become the trusted source of EV information for their members and customers. You can find more information about these programs by visiting our Utilities page .

Auto Dealer Education

Jukka Kukkonen is a former Area Manager for Ford, so he has combined his automotive industry knowledge with an understanding of the EV market to build powerful auto dealer outreach and education programs with utility companies. We have worked with over 12 utility companies and 100 auto dealers and trained well over 300 auto salespeople in EV sales strategies and utility programs. Auto dealer sales teams can get the basics in a 30-minute training as part of their weekly meeting, but we can also provide tailored four hour EV Sales Pro workshops and anything in between.
More information www.EVSalesPro.com .

EV Presentations, Lunch&Learns, EV displays and Ride&Drives

Education, education and education. People have driven internal combustion engines for over a century, so the shift to electric vehicles will not happen overnight. The best way to advance adoption is to provide good, real-life information to the general public through presentations, workshops, EV displays and Ride&Drives. We have done hundreds of EV presentations, Lunch&Learns and events since 2010 and have even created an EV Event Coordinator's Handbook that was promoted nationwide by the Electric Auto Association.
We do both in person and online presentations and workshops.
Let us know if we can help you educate your people.

Condominium and Apartment Building Charging

From 2013 to 2015 we worked with building owners, managers, developers, utility companies, Multi Unit Dwelling (MUD) industry associations and other stakeholders as part of a DOE funded AAMD project to identify MUD EV charging barriers, develop innovative solutions and educate all stakeholders. Through that process we learned that the charging solutions for this area are not as complicated as expected, but the need for education, robust processes and advisory services is high. EVs and charging solutions have advanced a lot since that time, and utility companies are starting to take a more active role, so we have recently developed new, future-proof concepts to help that. Visit MUDCharging.com to learn more.

Workplace Charging

We have worked with workplace charging (WPC) processes and concepts since 2013. There really aren't any silver bullet solutions for WPC, so every organization needs to look at their needs and decide their own approach. The rapid increase of EV driving ranges and a broader cross-section of the population shifting to driving electric also changes WPC needs. Check out our latest WPC Simple and WPC Advanced concepts at WorkplaceCharging.com.

EV Market and Technologies University Courses

Jukka Kukkonen teaches the EV Market and Technologies graduate course at the University of Saint Thomas, and we can provide tailored trainings/workshops for companies and organizations through St Thomas Continuing Education Programs. In 2019, together with the University of Minnesota Electrical Engineering department, we also developed the "EVs for Utility Companies" half-day workshop and ran six such workshops for utility companies around Minnesota. For more info visit the University page.

Information for EV Buyers

If you are thinking about getting behind the wheel of an EV—or just want to learn about this fast-growing industry—check out our MNEVBuyer.com site where we have gathered a lot of useful information for potential EV buyers. Our EV Info Lists that you can download from EVInfoList.com page offer detailed specs for all EV models available in the Midwest and in the US. We use EV Info Lists as handouts at all our events, presentations and workshops.

MN EV Owners Group

Electric Vehicle owners are the most powerful force in transportation electrification. They can have a significant impact by simply sharing their experiences with the general public and key stake-holders. We started the Minnesota EV Owners group in 2012 and it has grown to become one of the biggest and most active regional EV Owners groups in the US. We have organized and taken part in hundreds of events since 2012. Visit MNEVOwners.org to see how MN EV owners connect, share their experiences and educate the general public about plug-in vehicles.

Understand the EV market

Whether you are an investor, a manufacturer or a solutions provider, the EV market can be complicated. Over the years we have helped a variety of operators understand the market and develop their business approaches. Our strongest competency is understanding real-life market dynamics and connections between different stakeholders. There is lot of competition in certain parts of the market, but also plenty of room for companies that provide real value and choose the right channels and approaches.
Let us know if we can help you.