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About Us


Shift2Electric is an EV market and business consulting and training company in Minnesota. S2E has built impactful business strategies and solutions for: Utility company EV programs, apartment building and condominium charging, workplace charging, DC fast charging, regional charging infrastructure strategies, dealership outreach, education and training, smart grid integration, general outreach and education.
More information:

Examples of current business partnerships and projects: 
Fresh Energy , MN EV Owners

Shift2Electric websites: and . 


Jukka Kukkonen, Chief EV Educator and Strategist

Jukka Kukkonen is an automotive engineer by training and worked as a technical trainer and area manager for Ford in Europe. In 2010 he founded Shift2Electric (formerly PlugInConnect) to focus on transportation electrification. Jukka has a deep knowledge of the electric vehicle market and he specializes in market dynamics and real-life user perspectives. He has built programs for utility companies, condominium and apartment building charging, workplace charging, DC fast charging, outreach and education and smart grid integration. In 2012 he started the MN EV Owners group, which has become one of the largest and most active regional plug-in vehicle owner groups in the nation. Jukka has also drawn on his automotive industry background to build and execute impactful auto dealer outreach, engagement and training programs. He teaches the “EV Market and Technologies” graduate course at the University of Saint Thomas.  

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